One word answer… YouTube!
Now that that’s out of the way, let’s talk about why. With numerous social media platforms available, it can be very difficult to make the decision on which one to choose to build your online presence. As I mentioned earlier, YouTube is the way to go.
Here’s why:
1. Unparalleled Reach
YouTube is the second most visited website globe, with over 2 billion active users per month. It is jam-packed with video content, making it the perfect platform to reach a wide audience.
2. Video Content Dominance
Video content is the #1 viewer’s choice for content consumption and YouTube is not only at the forefront, but some would say they are the pioneer. Viewers can find so many different types of videos, including tutorials, vlogs, documentaries, and entertainment. By starting a YouTube channel, you can tap into the high demand for video content and engage your audience visually from the start.
3. Monetization Opportunities
YouTube’s monetization has been the most consistent for the longest period of time. Through the platform, so many additional monetization opportunities can present itself, even if you don’t reach YouTube’s AdSense qualifications. Once you increase your subscriber base and continue to provide high-quality content, you can generate a passive income through your YouTube channel. This makes it an attractive option for individuals and businesses looking to monetize their online presence.
4. Search Engine Visibility
Being owned by Google, YouTube has a distinct advantage in search engine rankings. Videos often appear in search results which means that your opportunity to rank higher and increase your online visibility increases exponentially. By optimizing your video titles, descriptions, and tags, you can improve your chances of being discovered by users searching for related content.
5. Community Building
YouTube fosters a strong sense of community among creators and viewers. There’s something to be said about the ability to nurture your viewers through the power of video over other content formats. There’s a connection that’s made when your audience is able to see your personality shine through the camera. This makes it a great platform for creating connections and building community.
I hope this encourages you to really think about diving into YouTube and creating a community and platform that can serve you well into the future. If you need additional resources to help you launch your channel or build a content strategy, you can start here with the Comprehensive Guide to YouTube ebook.
The Comprehensive Guide to YouTube eBook
his comprehensive guide is your ticket to success on YouTube. Learn how to start, grow, and monetize your channel with valuable advice on equipment, privacy, niche selection, branding, marketing, and content strategy. With this eBook you get the tools you need to create a successful YouTube channel.